Business Model:
Internet, Consumer Electronics, Mobile
Geographic Markets:
Company Overview:

Xiaomi is a mobile internet company dedicated to making quality technology accessible to everyone. Founded by serial entrepreneur Lei Jun in 2010, the company has fast become one of the leading tech firms in China. Creates remarkable hardware, software, and internet services for – and with the help of – Mi fans. From proprietary operating system MIUI to signature Redmi and Mi smartphones. Xiaomi key product portfolio has expanded to include tablets, routers, TVs, an ecosystem of smart home devices and more.

In five years, Xiaomi has built a base of 160 million phone users, entered markets such as Indonesia and India, and challenged western assumptions of how Chinese tech companies think.

In 2012, Xiaomi sold 7.2m phones; the next year it sold 18.7m; and in 2014 it sold 61m, becoming China’s biggest phone maker. It sold “over 70m” phones in 2015, vying with Huawei for the lead in China. But it has been expanding internationally in high-population emerging markets under Hugo Barra, formerly head of product management for Android at Google. In April 2014, it bought the Mi.com domain for $3.6m, the record for China, as part of that global expansion.


Need more insights?

The Due Diligence Report for Xiaomi, prepared with crowd analysis and predictive algorithms, perfect for investment assessment, research and general in depth analysis.


Jun Lei
Founder, Chairman and CEO
Bin Lin
Co-founder, President
Wanqiang Li
Co-founder, Senior Vice President
G. Zhou
Co-founder, Senior Vice President
Kong-Kat Wong
Co-founder, Vice President
Feng Hong
Co-founder, Vice President
Chuan Wang
Co-founder, Vice President
De Liu
Co-founder, Vice President

Leading Investors:

  • Qiming Venture Partners

  • Morningside Group

Financing Rounds:

Key Facts:

2.1 MILLION – Number of phones Xiaomi sold online during a single 12-hour period in April 2015

4.2 seconds – Time it took to sell 100,000 phones during a flash sale in India in October 2014

14 hours- Lei Jun’s typical work day, six days a week, according to co-founder Liu De

Similar Companies:


Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.

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Content Sources:
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