Outbrain is a content discovery platform aimed to online publishers.
The company’s content marketing module increases web traffic and revenue of the companies by providing recommended links across the web.
Outbrain uses behavioral targeting to recommend interesting articles, posts, photos, or videos to readers, improving widely the service offered by traditional “related items” widgets.
The recommendations shown are determined by machine learning techniques using thirty-four algorithms in different categories (such as contextual, behavioral, and personal) running in parallel to decide which content is relevant and interesting to each individual user.
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Lightspeed Venture Partners
Gemini Israel Ventures
Susquehanna Growth Equity
Outbrain has grown geographically, expanding their presence to 16 offices in 11 countries, including Brazil, the United States, the United Kingdom, France, Germany, Singapore, Australia, Italy, Spain and Japan.
Outbrain leads the content recommendation market with a 25% share, obtained through different partnerships with some of the world’s top publishers’ sites. The company reports serving an average of 200 billion recommendations each month, while reaching a global audience of 557 million people.
In 2013 Outbrain was cited by the ASA in Britain for failing to properly label paid content as advertising, a ruling with implications for the entire native advertising industry and with which they complied.
Taboola is a content discovery platform connecting people with content they may like but never knew existed.
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