Outbrain is a content discovery platform aimed to online publishers.
The company’s content marketing module increases web traffic and revenue of the companies by providing recommended links across the web.
Outbrain uses behavioral targeting to recommend interesting articles, posts, photos, or videos to readers, improving widely the service offered by traditional “related items” widgets.
The recommendations shown are determined by machine learning techniques using thirty-four algorithms in different categories (such as
contextual, behavioral, and personal) running in parallel to decide which content is relevant and interesting to each individual user.
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Lightspeed Venture Partners
Gemini Israel Ventures
Susquehanna Growth Equity
Outbrain was founded in 2006 in Israel
Outbrain has grown geographically, expanding their presence to 16 offices in 11 countries, including Brazil, the United States, the United Kingdom, France, Germany, Singapore, Australia, Italy, Spain and Japan.
In 2013 Outbrain was cited by the ASA in Britain for failing to properly label paid content as advertising, a ruling with implications for the entire native advertising industry and with which they complied.
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