United States
Business Model:
Digital Media, Publishing, Advertising
Company Overview:

“In September 2011 the World Economic Form voted DoubleVerify as one of the pioneering companies in the field of technology. Last year VentureWire website (a Wall Street Journal publication) included DoubleVerify in their list of the 50 most prominent start-ups…” Globes, 17/1/2012

The American-based company DoubleVerify is one of the most prominent high-tech success stories originating in Israel in recent years. The company created a new category of online advertising – advertisement due diligence, ensuring the ultimate usage of any advertising budget. Among its leading investors are JMI Equity Fund, Bloomberg Capital, Institutional Venture Partners (IVP), First Round Capital and Genacast Ventures, owned by Comcast media. The company CEO is Wayne Gattinella, who has successfully led several prosperous NASDAQ companies.

The company’s unique products offer its customers numerous advantages:

  • Enables advertisers, for the first time, to track their ads and to know exactly where and when they are published.
  • Increases campaign performance and efficiency, without further cost.
  • Protects against click fraud.
  • Calculates a weighted score for each campaign, including all parameters influencing its effectiveness and ensures optimal advertising efficiency.
  • Reduces the failure rate of ad goal achievement from 31% to 1% – 2%.


Oren Netzer
Chairman and CSO

Leading Investors:

  • Blumberg Capital

  • First Round

  • Genacast Ventures

  • IVP

  • JMI Equity

Financing Rounds:

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Content & Privacy:

PrivatEquity, the online trading arena, provides a balance between the private shareholders (employees and former employees) need to protect its confidential information and the investor’s need for the transparency necessary to make an informed investment decision.
Content Sources:
All the information presented above was retrieved from public sources (media, company website, data from the registrar of private shareholder, etc.).
PrivatEquity does not accept any responsibility or liability for the accuracy, content and reliability of this information.
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