We provide our clients with access to information and investment opportunities, leveraging our many issuer and shareholder relationships on your behalf. Research and Tools

Understand and track the value of your portfolio and prospective investments with our proprietary, institutional-quality research and online portfolio management tools.

Private Securities Specialists

Leverage the experience and expertise of our Private Securities Specialists who will be your guide to the platform, answering questions about investment opportunities.

Sell-Side Inventory

Access our inventory of leading private high-tech shares.

Trade Execution’s strong issuer relationships and experienced operations team enable best-in-class trade execution.

The Process

Register with

Fill out our brief questionnaire so that we can accredit you under the securities laws and understand your investment objectives.

Create a Watch List

Select shares of interest and receive news feeds and research regarding those shares.

Select an Investment

Use our research and investment tools to help evaluate private high-tech shares and browse inventory.

Meet Your Private Securities Specialist

Your Private Securities Specialist will be your guide to the platform, answering questions about investment opportunities.

Close Your Transaction

Your Private Securities Specialist will provide the necessary legal documents and other assistance to close your transaction smoothly.

Track Performance

View your investments online and receive news and research updates on the company’s progress.

Israeli Law Restrictions

It should be noted that Israeli law allows the transmission of details of a securities’ sale offer (i.e. the number of securities offered for sale and the asking price) to no more than 35 interested potential investors. It should be further noted that, by law, in the event that the securities are not sold to any of the 35 interested potential investors, the seller may not present the securities for sale again, whether on our site or through any other avenue, for a period of 12 months following the initial securities’ sale offer to the first 35 interested potential investors.

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Discover pre-IPO Private High-tech Stock Trading the Secondary Way

Introduction: The Goal – Investing in a Startup
Before its Big Break

For years, private investors have viewed with envy venture capital funds and professional investment entities that had the good fortune of having invested in small startup companies which were subsequently acquired or went public. These developments happened in a relatively short period of time and translated into hundreds of millions of dollars, reaching even into the billions.  ‎

This market has been out of reach of the private investor, until now that is!

Who does not long to get their hands on a young and exciting high-tech company before it makes its highly-anticipated exit?

Who would not want to be part of high-multiplier investment when these high-tech companies reach the public market or are acquired by the world’s biggest multinationals? ‎

Save for a few lucky early-stage angel investors, private investors simply could not get their foot in the door in order to reap the benefits of high-level returns that the high–tech startup industry has to offer.‎

Innovative Models’s platform offers private investors unique access to pre-IPO private high-tech shares, offered by employees, former employees, company founders, as well as service providers.

We strive to make our portfolio attractive and interesting by establishing preconditions that must be met in order to join the Arena.

These preconditions are set in place to ensure that only shares of private high-tech companies that have passed a round of investment from professional investors and leading venture capitalists, or that have invested a substantial amount of funds as equity, are eligible to be considered as potential candidates in the scheme.

You Too Can Invest in Startups

A relatively new channel providing investors with a unique diversification channel is the secondary market in the high-tech sector. ‎Currently, for the very first time, private investors can also buy directly from founders and employees stocks in young high-tech companies whose most important leap in value is yet to come – their exit. is the premier company active in this field, both facilitating transactions and paving the way to transactions on other platforms. manages a platform devoted to trading private high-tech startup company securities.‎

In the past, you could not only get your hands on the stocks of startup companies of this kind, ‎you could not even access information about them, as these were privately held companies, under no obligation to reveal information to the public. Questions like: What is the value of their technology? What are their sales volumes? What is the capital structure of these startup companies? All went unanswered as this information was confidential and completely inaccessible.

This has now changed and with the establishment of private information companies such as IVC-Online, and others, private investors can get their hands on critical information, in order to more rationally and qualitatively base their investment choices. True, these are not the full disclosures and financial statements that investors in public companies are used to, but it is preferable to the complete lack of information that was once the case with private investments. ‎

Accordingly, private investors can not only invest in startup companies, but can make informed investment decisions and filter out the best, most-promising startup companies to invest in and thus increase the likelihood of receiving significant returns.‎

Advance Technological Solutions

In order to support investor decision-making and to ensure the smooth running of transaction processes, has developed solutions to support their investor community. These solutions include tools for private company securities pricing, digital ledger technology used to enhance equity management capabilities and an online secure data room for transaction participants.

The Valuation Tool: Provides “What-if” scenarios for equity financing events and the creation of investment waterfalls.

Data Room: As secure online data room to facilitating enhanced connectivity between participating parties and secure information channel for confidential document exchange

These tools are part of a comprehensive service provided to our community and are combined with access to the secondary market as offered by

Discover stock trading the secondary way

Not an Option for Everyone

It is important to note that investment in startup company securities is usually the domain of more sophisticated investors who hold significant equity and wish to diversify their investments and allocate funds to higher-risk, higher-odds channels and sectors.  ‎

The Israeli Securities Law does not permit a company or an employee to offer their securities to more than 35 unaccredited investors during any 12 month period, in order to protect small, inexperienced, non-professional investors from making investments of this kind.

Reaching the Best Companies

Every investor knows that a startup company’s rate of success is not high, and investing in such companies is a risky business. ‎The point of the Trading Arena is to provide investors with only the highest quality investment options. Therefore, only securities of companies that have raised significant institutional capital from venture capital investors are offered on the Arena to investors in this way, the Arena significantly lowers the risk to investors.‎

Not all startup companies can be admitted to the Arena. Only securities of companies that have passed the strict scrutiny of’s staff who have examined the company and checked that all threshold conditions have been met may be offered on the platform and accessed by the pool of investors interested in investing.

Investing with the Most Professional Investors

How can a private investor who is unfamiliar with the high–tech startup environment know if they are investing in the right companies and in the right sectors? ‎ What guarantees are there for the mitigation of risk involved in investing in startups? How can the investor be assured that they are not taking a huge financial risk? ‎

Our solution is to include in the Arena only companies which have already received a vote of confidence from expert venture capital investors. This way, not only are you provided access to the best companies you are in good company of professional investors whose expertise is in high-tech startups.

Possibility of Smaller Investment Amounts

Another concern expressed by private investors who gain access to invest in startup companies is the size of the investment. Often investors wish to get their feet wet making a small investment in order to make sure they are making a good deal before increasing the size of their investment.’s Arena for investing in privately held company securities has a solution to this issue.‎’s answer is to offer the option of a small value investment as low as US$100,000. This enables investors to lessen the risk and retain the ability to decide to increase their investment at a later stage.

Conclusion: The Goal is Within Your Reach

After decades in which private investors viewed from the sidelines the promised land of venture capital investments, which transformed great ideas into substantial capital returns there is now finally a way for them to benefit from the high returns of this market. ‎Today, private investors provide the startups they invest in with value, knowledge, and experience, and in return, they gain access to other investors, further opportunities and of course, returns. ‎

Both the opportunities and risks involved in investing in private high-tech startup companies are significant. ‎This is the reason for the establishment of the Arena. On the one hand it provides liquidity for entrepreneurs and employees alike, and on the other hand, provides essential and important features to quality information and to simply and easily make transactions. This system has been designed paying special attention to the needs of investors who have not yet experienced the thrilling world of venture capital investment.‎‎

Frequently Asked Questions

  • How do I buy shares in a private company?
    Buying shares of private companies can be challenging. To complete a transaction, you must find a seller of the desired shares, negotiate price, execute legal agreements and work through the issuer’s the right of first refusal and other transfer requirements. Applicable securities laws must also be understood and complied with. PrivatEquity has helped buyers navigate each of these steps.
  • How do I value private company shares?
    Unlike public companies, private companies are not generally required to make financial disclosures to shareholders or prospective investors. There is also no formal, central marketplace where pricing from prior trades is published. As a result, valuing private company shares can be difficult. Private market investors can, however, leverage’s trade and valuation data as well as our proprietary research. In addition, your Private Securities Specialist is daily in the market facilitating transactions for leading private high-tech companies. He or she can share their insight into the market and bring together all available information to help you come to a view on valuation and price.
  • Who can transact in the private secondary market?
    Typically, to purchase unregistered securities (i.e., private company stock), you must be an “accredited investor” or a “qualified institutional buyer.” These terms are defined under the securities laws as individuals and corporate entities meeting certain financial and sophistication tests. There is, however, no such accreditation requirement for those selling unregistered securities.

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